In the analysis of some labels, caution has become a primary parameter to be able to grasp the true essence, because if it is true and irrefutable that, at the end, is always the sound itself having to transmit sensations, it is also true that this is becoming more educated, sophisticated, somewhat elitist.
I was reflecting about the origin and the growth of a label like Zooloft is, a label that I know and follow since the beginnings, and I was analyzing what, to the light of the ninth release, could be a common factor to consider, the ability of absorbing/transposing a message from a basic user that is approaching to Techno, possibly colliding with such label.
What the first glance suggests is a granite formula, that is a load-bearing techno track which explains and unfolds the release concept, an ambient reinterpretation and a third version commissioned to an international guest. But above I was reflecting on what a superficial approach may reveal, a series of compositions with an edge of insubstantial variations that could stop the attention and the interest after a limited number of steps, then falling the focus, belief a repetitive and/or monotone product.
This hypothesis, view by a consequential logic, would somehow decentralized the attention from the label, making label itself a kind of innumerable cases of unsold products that, unfortunately, we are seeing every day.
Zooloft, instead, continues to make sold-out on every release and increases quantity of pressed copies every time. What’s happening to music ?
And now, a positive wave assails me, because the answer, in reality, is much easier of what we could imagine. There is a panorama of listeners who, silent, is following the deeds of the music itself, listeners are evolving themselves.
Evolve, in this case, means to become more demanding, looking where others would not be able to get, abstracting from the usual to enter a dimension which is the same level of the music itself.
An evolution that can be understood by only those who have become hungry for music, by only those who can draw nourishment from it.
And it is from this conviction that I’m approaching to this new vinyl/concept from Zooloft: already the title “Analysis Of A Nihilist Who Wants To Become Famous” highlights a nonsense that embodies itself the exact description of what it’s happening to Zooloft, the nihilist who wants to become famous is the denial of what it’s happening that, translated into music, occurs through a long techno track devoted to mind, a poetic line where the drones become active part and coagulate themselves to an obsessive rhythmic presence, to the off-beat and to the deadly redoubling, screaming, from the start to the end, of this bombastic techno exploration named “Social Deconstruction”, signed as usual by Giorgio Gigli and Obtane.
To be hosted in this new 12″ is one of the most interesting artists of the latest years, Tin Man.
An Austrian musician able to descend more diverse roles with an unusual creativity, a characteristic that led him to produce, indistinctly, acid, ambient techno and house tracks, with a naturalness that I would call stunning. On this vinyl, Tin Man grace us with an impressive Dub work of 7 minutes, that describes a techno tunnel with a crystal clear resonance where the beats reach visceral depth, shaking the stomach, that exciting tingling sensation that will make smile at those who are familiar with that kind of feeling, and, as usual, presenting that melodic mark full of noir-colors ghosts which he is a master.
The closing is entrusted to the acidic frequencies of “Individual Submission To The System”, a snake moving in the aftermath of an explosion, when confronted with scenes of desolation, incandescent wires, dust and bad smell.
All are invited but not everyone will be able to enter.